Moodboard

After doing some visual research, I have come across the above images. Dr Pepper primarily makes use of the colours red, white and black, and they are focused on the idea of themselves being unique. I feel that this could be an interesting angle to play on.

Brand Analysis

Through my research, the brand values held by Dr Pepper that I have found are as follows:

• They pride themselves on having a truly unique flavour. Their current slogan is "Always One of a Kind."
• They are one of the main competitors of Coca-Cola in the United States. Coca-Cola have attempted to acquire them several times.
• They have a history of over 100 years, so there should be plenty to draw from..
• In 1963, singer Donna Loren became the national spokesperson for Dr Pepper, being labelled the "Dr Pepper Girl."
• Dr Pepper merged with Seven Up in the 80s, creating the new company DPSU (Dr Pepper/Seven Up).
• Dr Pepper does not ship its own bottles, instead, 30% of them are shipped by Coca-Cola, 30% are shipped by PepsiCo, and the remaining 40% are shipped by independent bottlers.
• Dr Pepper has never had a mascot, though for a brief period in the 50s a dog appeared on a number of advertisements. 
• In the early 1960s, Dr Pepper promoted serving thee drink hot with a slice of lemon.

Dr Pepper

Dr Pepper is a soft drink that has been around since 1885. It is the oldest major soft drink in the United States. It is often marketed as having a unique taste. In the words of former CEO of the Dr Pepper company, "it's not apple, it's not an orange, it's not a strawberry, it's not a root beer, it's not even a cola. It's a different kind of drink with a unique taste all its own."

Current Dr Pepper logo.

A selection of different types of Dr Pepper.

Final Portrait

My self-portrait depicts myself as The Dude, the slacker protagonist of the film The Big Lebowski. I have painted myself in the same position as The Dude in one of the films more iconic shots. This was done to reflect the laid-back description of myself that I outlined in my bio. I have neglected to include the characters trademark sunglasses, however, as their inclusion covers a good portion of my face and as such distances the likeness from myself. Aesthetically, I took cues from the late J.C. Leyendecker, as his style has a clear influence on many early comic artists. This reflects my heavy interest in comic books, which was also written in my bio. 

Progress

                                         

Final Lines

My final portrait will play on the idea that I am generally perceived as relaxed and laid back. In doing so I have recreated an iconic image from The Big Lebowski, as its protagonist, The Dude, is an iconic slacker.

Further Sketches

Sketches and Tonal Studies