The brand I have chosen to design a mascot for is Dr Pepper, a soft drink produced in the United States. They pride themselves on having a completely unique flavour. In marketing campaigns throughout the years, Dr Pepper have repeatedly emphasised their one-of-a-kind taste. They also pride themselves on their age, being over 100 years old, which makes them older than Coca Cola. In response to this, the character I have come up with is an old scientist trying to synthesise the unique flavour of Dr Pepper. I have made him appear relatively young, taking inspiration from the hipster movement to combine young and old fashions and create broad appeal. I made a conscious effort to stay away from a mad scientist look, as I feel that would put people off. I have made his lab coat white so as to prevent him from clashing with the red on Dr Pepper cans.
